Launched on the 25th anniversary of the Nokia Research Centre, the GEM device changes appearance from camera to phone or map according to the function selected by the user. It could even display advertising messages on the back of the phone.
Senior Design Manager Jarkko Saunamäki, who led the team which invented GEM, yesterday told Nokia Conversations: “Now, when you launch an application like the camera, your mobile phone still looks like a mobile phone, but with GEM, when you launch the camera application, the whole phone looks like a camera.

